Pinterest and Tastemade Stir Up the Content Scene with "Deliciously Entertaining"

Pinterest, primarily known as a go-to hub for inspiration across various categories, is stepping up its game in the content arena. In a recent collaboration with Tastemade, the platform has announced the launch of "Deliciously Entertaining," a cooking and lifestyle series that's set to captivate viewers with its unique blend of culinary creativity and lifestyle flair. Hosted by cookbook author Danni Rose, the series aims to bring the vibrant world of Pinterest trends to life, allowing viewers to not only watch but also participate in creating the featured projects.

The series, which comprises ten parts, promises to offer a rich tapestry of food and design, inviting viewers into a realm where cooking and creativity intersect. Each 22-minute episode is designed to be more than just a viewing experience; it's a doorway into a more interactive engagement with Pinterest. By scanning an on-screen QR code, viewers can access a dedicated Pinterest board filled with shoppable Pins, recipes, DIY tutorials, and more, all linked to the episode's theme. This seamless integration of content and commerce represents a significant evolution in how audiences interact with online content.

Pinterest's venture into original content with Tastemade is not an isolated endeavor. The platform has been actively expanding its content partnerships over the past year, working with notable names like Condé Nast and Dotdash Meredith. Furthermore, its collaboration with The Louvre to create a dedicated in-app gallery experience signifies Pinterest's commitment to becoming a more dynamic platform for discovery and inspiration. These partnerships underscore Pinterest's strategy to engage its audience with content that's both enriching and actionable.

The decision to explore original programming comes at a time when video content is seeing unparalleled engagement on the platform. With over a billion video views per day, particularly through its Idea Pins, Pinterest has recognized the potent influence of video in inspiring user action. "Deliciously Entertaining" is poised to leverage this trend, offering brands an exciting new avenue to connect with audiences through premium, shoppable content. This initiative not only enhances the viewer's experience but also offers brands a novel way to showcase their products in a context that's engaging and relevant.

As Pinterest continues to explore the vast potential of live-stream shopping and original content, "Deliciously Entertaining" stands as a testament to the platform's innovative approach to blending inspiration with interactivity. This series marks a significant milestone in Pinterest's journey towards becoming not just a site for discovery but a vibrant, interactive community where inspiration is just the beginning. With its strategic partnerships and focus on video content, Pinterest is paving the way for a new era of digital engagement, where content is not only consumed but also lived.